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| Dear Partner, |
| As we shared in March, we are updating the AdSense Terms of Service which also apply to our AdMob partners. They are now ready for you to review. |
| These updates were made to meet the needs of our publishers around the world as our AdSense and AdMob products continue to improve. Among other things, the updated terms include new provisions about feature testing, invalid activity and policy compliance as well as how we handle payments to you. |
| Furthermore, the updated terms introduce new data protection terms related to the EU General Data Protection Regulation (GDPR) and other EU privacy frameworks. Specifically, the updated terms incorporate our controller-controller terms and our updated EU User consent policy (learn more here). |
| Action Required: Please sign into your AdMob account online to review and accept the updated Terms of Service. We recommend that you consult your legal advisor in case you have questions about the terms. |
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| We would also like to encourage you to, by May 25, 2018, engage with the recently launched Ad Technology Provider (ATP) Controls to both choose the ad technology providers who will be able to serve and measure ads on your sites and apps for users in the European Economic Area (EEA) as well as provide EEA users with the option to see non-personalized ads (if that is what you decide to do). |
| If you have any questions about this update, please don't hesitate to reach out to your account team or contact us via Help Center. |
| Sincerely, |
| The Google AdMob Team |
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| Was this email helpful? |
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| Google LLC 1600 Amphitheatre Parkway, Mountain View, CA 94043 |
| You have received this mandatory email service announcement to update you about important changes to your AdMob account. |
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